A “co-pilot” in a new – iconic – light. To present the arrival of the new ones in Italy Surface Pro 10 And Surface Laptop 6both dedicated to companies, Microsoft has chosen to talk about the research he has been carrying out for a few months with Artemide for “explore new areas of interaction between light and technology, considered as key elements that connect people, spaces and devices“.
At the center of everything is the relationship between man and machine, between brain and artificial intelligence. And it is precisely on AI that it focuses Vincenzo Esposito, CEO of Microsoft Italy, who underlines how the company's objective has always been linked to economic growth opportunities with the best technology available on the market. For this reason, after having invested and launched Copilot on its products thanks to the partnership with OpenAI, Microsoft is now focusing on hardware, on a physical button – the Copilot button precisely – capable of opening the world of artificial intelligence with one click. The button currently present on the two new Surfaces recently available in Italy.
A world, that of work, “upended and revolutionized” by the pandemic and in which AI is inserted, he adds Hrvoje Klapan, modern work and Surface director of Western Europe at Microsoft. For him, Copilot is like “an orchestra conductor”, who organizes our daily activities through the natural language that now characterizes all the most advanced artificial intelligences, thus lightening the workload. More GDP and more hours freed, as Esposito had remarked shortly before.
To explain how this discussion fits into the design And Carl Ledbetter, Xbox designer, who told how his first task at IBM, in 1983, was to create a device capable of connecting the real with the digital. To make interaction with the computer easier. A device we are all familiar with: the mouse. A goal that over time has evolved into a series of accessories dedicated to people with disabilities. And just like the mouse, the Copilot mechanical key has – in Microsoft's intention – the task of facilitating access to the new technology.
Everything under the light of Artemis which, in addition to having designed the lighting of the Italian headquarters in the Feltrinelli Foundation building, has started an increasingly close collaboration with a workshop in Seattle since 2023.
“A great friendship was born,” he said Carlotta De BevilacquaCEO of Artemide, underlining how the objective of the project is to create a dialogue between “humanism and science”, to “illuminate geographical, but also mental and cultural areas”, to “bring the future into the present without forgetting the classical heritage” , the craftsmanship that distinguishes Made in Italy, to develop a design capable of “connecting people”.